Sweden-born, Melbourne-based Creative Leader and Art Director shaping brands through strategy, design and thoughtful storytelling.
I work across brand and integrated campaigns translating ideas into cohesive, human-centred work, from platforms to live experiences.
Lead integrated campaigns and brand systems from strategic concept through to execution, creating cohesive platforms across touch-points.
Shape narrative-led ideas and creative strategy, pitching platforms that align vision, audience and commercial ambition.
Guide multidisciplinary teams from concept to production, balancing big-picture thinking with hands-on direction.
Define and direct visual expression across brands and campaigns, ensuring cohesion, craft and impact.
Integrate by ARN, Melbourne (Present)
Saturday Night Engine (Founder)
Dave Clark Design, Melbourne
Kmart AU/NZ, Melbourne
Kinc Agency, Melbourne
Orora, Melbourne
Clearview Design Studio, London
Promoworx Studio, London
Billy Blue College of Design, Sydney
Medieinstitutet, Stockholm
Berghs School of Communication, Stockholm
RMIT University, Melbourne
Academy of Interactive Entertainment, Melbourne
American Intercontinental University, London
Creative & Art Direction
Brand Strategy & Identity
Integrated Campaigns
Visual Storytelling
Digital & Experience
Content Direction
